Last updated 1/9/2018
Just Listed/Sold Postcards:
It is a FREE SERVICE for custom Just Listed/Sold Postcards to be prepared and emailed to you
for review/approval within days of your transaction. If you approve the postcard,
they will be mailed to target homeowners using the mail list you select/edit
(jumbo 8.5” x 6” size full color both sides with UV coating both sides on heavy card stock).
Panoramic size (30% larger) is just 10 cents more apiece. Subract 5 cents off each postcard
if you are also using our Target Farm Reports. Personal/Theme branding is available on the
Standard2 template only.
NOTE: Any requests by you to pull a postcard after you have approved and paid for the design, but it has not gone to print, there will be a $25.00 fee for re-processing the job. In the event the postcard was printed but not yet mailed, and you insist on pulling the card, you will be responsible for paying 43¢ per piece in addition to the original per piece cost if you wish to send out a revised postcard. It is possible some of the cards you request to be pulled may still end up being mailed, as thousands of postcards must be sorted by hand, and some might be missed despite our best reasonable efforts to remove them.
Three Marketing Packages:
Three “Packages” are available at discounted rates. The “Complete Package” includes Target Farming Reports to Exclusive Neighborhoods,
up to 1500 monthly Email Newsletter, and a Custom Website (or FAST-IDX Pages). A "Two-Report Package" consists of both Target
Farming and Emailed Newsletters to your important Sphere of Influence group. The “Report/Web Package”
includes your choice of Target Farming Reports or Emailed Newsletter with a Custom Website
(or FAST-IDX Pages). Details that apply to the administration of each of these products are as follows:
Target Farming Reports to Exclusive Neighborhoods:
The monthly fee begins when exclusive neighborhood areas are assigned to you. Reports will be mailed a minimum of six (6) times to a minimum of 300 households
every 60 days. At least 85% of all qualified homeowners must be mailed
(ie., properties not owned by businesses or owners of multiple properties). Reports are mailed standard
class and the price includes postage, labor and materials). First class is available for an additional fee. Volume discounts are
available – subtract 2¢ when mailing over 500, 4¢ over 1,000 and 6¢ over 5,000. Reports are paid at the
time they are prepared for your review/approval. You have up to 60 days from the time you are assigned
neighborhoods to assist AgentPersonalAssistant to get your reports printed/mailed or be subject to release
of your exclusive neighborhood areas. There is a $250 cancellation fee if you don’t complete all 6 mailings
(your cancellation request must be made in writing 30 days in advance of the next mailing). There is also a
$250 setup fee if cancelling prior to the 3rd mailing. The cancellation fee is waived when maintaining
a "Package" that includes website/IDX. You understand and agree that AgentMailings®
has the right to
terminate this Agreement and your participation in the program at any time. Per report cost may increase based upon
postal increases by U.S.P.S. as implemented. Any other price changes will be made with a 14 day notice.
While market research has proven Target Farm Reports to generate significant listings by themselves, these Reports
can be leveraged further with the use of "Ready-To-Move" Postcards that are mailed inbetween
Reports to owners within target neighborhoods that are "more likely to move" (that owned their properties for at
least 4 years). Ready-To-Move postcards (jumbo 8.5” x 6” size full color both sides with UV coating
both sides on heavy card stock) are paid at the time they are prepared for your review with the same volume
discounts as reports. Mailings can also be focused on specific neighborhoods within the target farm areas with no
mailing minimum. This is an "optional" target farm product.
Emailed Newsletter to Your Sphere of Influence:
The monthly fee includes up to 1,500 reports that will be emailed every 30, 45 or 60 days (whichever you prefer) to
your Sphere (defined as friends, relatives, business acquaintances or others "who personally know you"). Additional emails beyond 1,500 can be
sent for a cost of 1¢ each. Newsletters can also be printed in a report format and mailed via U.S.P.S.
with the same cost as Target Farming Reports. No time commitment period.
There is a one-time setup fee of $199, and a monthly fee that provides for website hosting,
MLS data/photos and a search engine of properties within your local area. A temporary site will be created
based on answers to questions regarding branding, colors, and other considerations. Once you approve the
temporary site, it will be hosted on our web server under your personal domain name. You may provide a domain name you have already registered, or we can register one for you. If we register the domain, there is a one-time $49 charge to register it for 3 years. You are responsible for maintaining the status and DNS settings of your domain name. AgentPersonalAssistant is not responsible for any downtime due to expired domain names or improper DNS settings.
You will have the ability to edit and manage certain pages and features of your site through an admin panel accessed using
a password. The minimum contract period is 12 continuous months when purchased as part of a “Package” with
and early cancellation equal to the number of months remaining times the monthly fee. No time commitment when
Focused Advanced Search Technology (FAST) IDX Pages:
There is a one-time setup fee of $99, and a monthly fee is that provides for five (5) pages you can
insert into your own website as well as 2 modules. The modules are a “Quick Search” and a “Featured Listing
Viewer” which can be put on any page of your site. The five (5) pages can be combined on one page of
your site or put on separate pages: Search Local Properties, Featured Listings, Local Area Statistics, Real
Estate News and Local Communities. The Local Communities page has an additional one-time
setup fee. You can specify what listings you want on your Featured Listings page that will automatically
be kept up-to-date. You can also specify the starting point for your search map to start out with a focus on
listings important to you. One website allowed for each FAST-IDX Plug-in. The minimum contract period is 12
continuous months when purchased as part of a “Package” with an early cancellation equal to the number of
months remaining times the monthly fee. No time commitment when purchased individually.
“Trackability” of Custom Website or FAST-IDX Users:
Importantly, with the use of Emailed Newsletters to your Sphere, both website options come with “Tracking” to
show what properties are being searched for as well as what properties are being viewed in detail among users
of Email Newsletters as well as Just Listed/Sold Postcards, Target Farm Reports and persons signing up for
New Home List Alerts. Tracking provides more quality leads, directly producing more bottom-line profit.
If you chose “Agency Branding” for your materials, they will be setup with graphics and colors
previously reviewed/approved by your agency management. Theme branding will be setup with the
specific “Theme” you selected on AgentPersonalAssistant.com and further customized for you using
options available for it.
For “Personal Branding” a member of our creative staff will take your information with provided
photos to create a unique Personal Brand to be consistently applied across your materials. Once we
talk with you and receive your photos, you will receive the first draft of your Personal Brand look
within five business days via email.
After receipt of this proof, you will be allowed up to two rounds of creative revisions. Any
additional creative revisions may incur additional design costs. All design fees are based on a half-hour minimum.
The cost to prepare your Personal Brand designs includes the preparation of
your photography, design and layout, and any background imagery from our extensive library that we
utilize to create your customized look. Any request for specific imagery that we do not have in our
library could result in an additional cost to acquire the image.
Should you not be able to provide information and/or photos to allow Personal Branding to be completed
within 60 days of your program start, Agency Branding will be put in place in order to avoid holding up your
marketing programs and ensure you remain compliant with the 60-day mailing requirement associated with Target Farming
Reports (necessary to retain exclusivity of your target neighborhood selections).
All monthly fees, mailing and other costs are subject to change with 30-day notice with the exception of
U.S.P.S. postal rate increases that can simply be passed on.
You understand and agree that all fees and costs related to your use of this program, website, and other
materials/services provided will be charged to your credit card listed in this agreement or provided to us at
later date(s) that you agree to maintain in a current and valid status. When agents participate as a team with costs
split between team members, if one member fails to make payment when due, the remaining member(s) will be billed.
You will have the ability to change credit cards by notifying AgentPersonalAssistant in writing immediately after the change.
Agents wanting to be contacted to change credit cards before being billed each month will be charged $4.95 per occurrence. This charge will not
apply when updating an expired credit card.
Protection under U.S. Copyright and Patent Law
The Target Farming Report is protected by U.S. Patent (No. 7,076,448) and all websites, marketing letters, postcards
and other materials supplied through RSP-USA, Inc. are copyrighted and are to be used solely with this system.
You may not use nor copy any of the materials provided for any other prospecting either through personal contact
or other mailing efforts. All content included on this Site and other Sites built through the network of companies at
RSP-USA, Inc. (including text, graphics, logos, button icons, images, data compilations, and software) ("Content")
is the property of RSP-USA, Inc. (and as applicable, its licensors). All Content is protected by United States and international
copyright laws and other intellectual property laws, and any rights not expressly granted herein
are reserved to RSP-USA, Inc.
AgentPersonalAssistant provides the service of composing, printing, and mailing marketing materials as well
real estate websites and providing mailing list and other information and materials to assist you in your
marketing efforts (e.g., the "Services").
Services available through this Site and other Sites provided through AgentPersonalAssistant
authorizes you to access the Services provided you comply with these Terms and Conditions (TAC).
If you breach any terms of the TAC, your authorization to use the Sites and the Services automatically
terminates and you must immediately destroy any of the Content you have downloaded or otherwise obtained.
Please note that in providing the Services, AgentPersonalAssistant neither makes any representation or
guarantee as to the results you will achieve from using the Services nor does it act as an agent,
partner, joint venturer, or in any other capacity on your behalf or on behalf of the United States
Postal Service (USPS).
Standard class USPS delivery time averages five (5) to ten (10) business days, however AgentPersonalAssistant
makes no guarantees in this respect. All issues related to delivery of mail are matters solely between the USPS
You are solely responsible for the content and context of all items and materials you compose or
otherwise distribute in using the Services. You warrant and agree that, while accessing the Site
or any Content and during or as a result of using any Service, you shall not:
harass, threaten, embarrass, or cause distress or discomfort upon another party;
transmit or otherwise distribute any information, data, text, files, links, software, messages,
communications, or other materials that may be considered unlawful, harmful, threatening, abusive,
harassing, defamatory, vulgar, obscene, hateful, or racially, ethnically, or otherwise objectionable;
impersonate any other person or entity or misrepresent your affiliation with any other person or entity;
violate any applicable laws, rules, or regulations or otherwise use the Services in any manner that
violates any applicable laws, rules, or regulations (including laws, rules, and regulations relating
to unsolicited messages or calls);
upload, publish, transmit, reproduce, or distribute in any way information, software, or other
material that is protected by copyright or other intellectual property rights, without first
obtaining proper permission; and
upload, publish, transmit, reproduce, or distribute any unlawful, fraudulent, libelous, defamatory,
obscene, pornographic, profane, threatening, abusive, or otherwise objectionable information of any kind
(including any transmissions constituting or encouraging conduct that would constitute illegal activity,
give rise to civil liability, or otherwise violate any local, state, national or foreign law, rule, or regulation).
Although AgentPersonalAssistant believes that the Site, the Content, and the Services are reliable and fully available,
AgentPersonalAssistant makes no guarantees with respect to any of the foregoing. CONSEQUENTLY, THE SITE, THE SOFTWARE,
AND ALL OTHER CONTENT AND SERVICES ARE PROVIDED "AS IS" AND AgentPersonalAssistant HEREBY DISCLAIMS ALL WARRANTIES AND
CONDITIONS WITH REGARD TO THE SITE, THE SOFTWARE, AND ALL OTHER CONTENT AND SERVICES, INCLUDING ALL WARRANTIES
AND CONDITIONS OF MERCHANTABILITY (WHETHER EXPRESS, IMPLIED, OR STATUTORY), FITNESS FOR A PARTICULAR PURPOSE,
TITLE, AND NON-INFRINGEMENT.
FURTHER, AgentPersonalAssistant DOES NOT WARRANT, GUARANTEE, OR MAKE ANY REPRESENTATIONS REGARDING THE USE OF OR THE
RESULTS OF THE USE OF THE SITE OR THE SERVICES IN TERMS OF CORRECTNESS, ACCURACY, RELIABILITY, OR OTHERWISE AND
DOES NOT WARRANT THAT THE OPERATION OF THE SITE, THE SERVICES, OR ANY OF THE SOFTWARE WILL BE UNINTERRUPTED OR
ERROR FREE. AgentPersonalAssistant EXPRESSLY DISCLAIMS ANY WARRANTIES NOT STATED HEREIN. To the maximum extent permitted
by applicable law, in no event shall AgentPersonalAssistant (including its directors, officers, employees, and agents)
be liable for any damages (including any special, direct, indirect, incidental, exemplary, or consequential
damages, expenses, lost profits, lost savings, business interruption, lost business information, or any other
damages arising out of the use or inability to use the Site, the Services, or any of the software) even if
AgentPersonalAssistant has been advised of the possibility of such damages. You acknowledge that the applicable fees
and prices reflect this allocation of risk. Because some states/jurisdictions do not allow the exclusion or
limitation of liability for consequential or incidental damages, the above limitation may not apply. If the
foregoing limitation of liability is not enforceable for any reason, then in no event shall AgentPersonalAssistant
liability to you for any matter arising under or relating to your use of the Site, the Content, or the
Services exceed a sum equal to one monthly program fee and/or costs paid by you associated with the specific
mailing or portion thereof. Full credits for mailing issues will not be considered unless it was caused
by major data discrepancies not reviewed by you.
Modifications to Site
AgentPersonalAssistant reserves the right, for any reason, at its sole discretion, and without notice to (i) terminate,
change, suspend or discontinue any aspect of the Services, the Content, and the Sites
(including features and hours of availability) and (ii) impose limits on certain features of the Site or restrict
your access to part or all of the Site.
As part of your use of the Site, you may provide certain information to AgentPersonalAssistant or other users of the Site.
Except for applicable credit card and related information, any information or material you transmit to the Site or
otherwise provide to AgentPersonalAssistant is considered non-confidential and non-proprietary and AgentPersonalAssistant has no
more information). You agree that the party receiving that information can rely upon and use such information in any manner.
You acknowledge and agree that you are solely responsible for the accuracy and content of all information provided by you.
If any of the Services requires you to open an account, you must complete the registration process by
providing us with current, complete, and accurate information as prompted by the applicable registration
form. You may change your user name. You are entirely responsible for maintaining the confidentiality
of your password and account. Furthermore, you are entirely responsible for any and all activities that
occur under your account. You agree to notify us immediately of any unauthorized use of your account or
any other breach of security. We will not be liable for any loss that you may incur as a result of
someone else using your password or account, either with or without your knowledge. However, you could
be held liable for losses incurred by AgentPersonalAssistant, or another party, due to someone else using your
account or password. You may not use anyone else's account at any time, without the permission of the
account holder. Your credit card will be billed for any charges that are your responsibility.
AgentPersonalAssistant makes every effort to ensure accurate pricing, but pricing errors may occur.
No refunds on monthly fees or charges associated with the branding, production, printing and/or mailing of materials
will be issued for any reason.
Use of Provided Phone Lists
Agent understands and agrees that AgentPersonalAssistant may provide, with other products/services supplied by
AgentPersonalAssistant to agent, telephone numbers of consumers the agent is sending Target Farm Reports to. AgentPersonalAssistant
uses commercially reasonable efforts to identify which of the telephone numbers supplied by AgentPersonalAssistant
to agent are registered under one or more of the DNC Lists ("Do Not Call" lists maintained by the
Federal Trade Commission, a state agency, and/or the Direct Marketing Association). In using the materials
supplied by AgentPersonalAssistant, agent represents and warrants that agent will comply with any and all federal
and state laws, rules, or regulations regarding telephone solicitations and Do Not Call requirements.
Agent shall indemnify, defend, and hold harmless AgentPersonalAssistant and its representatives, successors, and
permitted assigns from and against any and all claims made or threatened by any third party and all related
losses, expenses, damages, costs and liabilities, including reasonable attorneys' fees and expenses incurred
in investigation or defense, regardless of the theory of liability or the nature of the legal proceeding
("Damages"), to the extent such Damages arise out of or relate to any failure by Agent to fulfill any
compliance requirement or obligation of Customer under any federal or state law, rule, or regulation
relating to telephone solicitations or Do Not Call requirements.
You shall indemnify, defend, and hold AgentPersonalAssistant, its officers, directors, employees, and agents harmless
from and against any and all claims, losses, damages, liabilities, judgments, and fees and expenses related
thereto (including attorneys' fees), arising out of, based upon, or resulting from, any breach or violation
by you of the TAC or any use by you of the Site or the Services. AgentPersonalAssistant reserves the right, at its
own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification
by you. In no event, however, shall you settle or otherwise dispose of any such matter without the prior
written consent of AgentPersonalAssistant.
AgentPersonalAssistant administers all Sites from its offices in Sarasota, Florida. AgentPersonalAssistant makes no representation
that the Sites, Content, or Services are appropriate or available for use outside the United States,
and access to them from territories where their contents are illegal is prohibited. You may not use or export
or re-export the materials at the Sites or any copy or adaptation in violation of any applicable laws or
regulations (including U.S. export laws and regulations). If you choose to access the Sites from outside
the United States, you do so on your own initiative and are responsible for compliance with applicable local laws.
The TAC comprises the entire agreement between you and AgentPersonalAssistant and supersedes all prior agreements
between the parties, regarding the subject matter contained herein.
If any provision of the TAC is held by
a court of competent jurisdiction to be invalid or unenforceable, then such provision shall be enforced to
the maximum extent permissible so as to affect the intent of such provision and the remainder of the TAC
shall continue in full force and effect. The failure by AgentPersonalAssistant to exercise or enforce any rights
or provisions of the TAC shall not constitute a waiver of such right or provision. You agree that any
cause of action arising out of, or related to, the Site, the Content, or any Services must commence
within one (1) year after the cause of action arose; otherwise, such cause of action is permanently barred.
The TAC will be governed by and construed in accordance with the laws of the State of Florida, without
giving effect to any principles of conflicts of laws, all matters arising hereunder shall be exclusively
venued in Sarasota County, Florida, and you agree to the exclusive jurisdiction of the state and federal
courts located in Sarasota County, Florida.
All provisions in the TAC regarding representations and
warranties, indemnification, disclaimers, and limitations on liability shall survive any termination of
the TAC or your use of the Site, the Content, or the Services.
Where the context so indicates, a word
in the singular form shall include the plural, a word in the masculine form the feminine, and vice-versa.
The term "include" and similar terms (e.g., includes, including, included, comprises, comprising,
such as, e.g., for example), when used as part of a phrase including one or more specific items, are
used by way of example and not of limitation.
For more information please contact
7456 16th Street
Sarasota, Florida 34243
Voice: (800) 768-1918
Fax: (941) 552-4499
AgentPersonalAssistant is part of a network
owned/operated by RSP-USA, Inc.
that includes AgentMailings, AgentBrandedSites
AgentBrandedPostcards and TargetFarming